Professional background
Kristopher Sandoval
Developer relations leader & technical writer · San Francisco, California
More than a decade building developer communities across API, IoT and AI ecosystems, and turning community engagement into real pipeline. Co-author of 12 books on APIs, with a track record of doubling yearly ARR and supporting nine-figure revenue.
10+years in developer relations12co-authored books170people on my largest team
Impact
Career deliverables
Results from across my career in developer relations, marketing and community.
$128MARR supported by worldwide marketing campaigns
$145M+media partnership portfolio built from the ground up
249Musers served by a community platform rollout
236M+unique media views for a global hybrid event
$25K → $158K+monthly DevRel-attributed ARR, scaled end to end
$575K+in new business driven by developer relations
1M+monthly views and 30K+ watch hours of technical content
362.1Mtokens across 102K+ API requests in an AI and MCP launch
$18M+ARR from a co-developed eSports brand
$10M+ARR added, with ticket sales up 56% YoY
+419%organic user growth from an agentic DevRel platform I built
12co-authored books on API design, security and governance
Career
Experience
Developer relations, marketing and community leadership.
Oct 2025 – Present
Developer Relations Advocate
FlowFuse
- Built the developer audience and sales motion from the ground up through technical content on agentic development, JavaScript/Python and sovereign data architectures.
- Owned DevRel-attributed pipeline and revenue end to end.
- Led the developer launch of FlowFuse Expert and Industrial AI MCP integrations.
- Represented FlowFuse at Nordic APIs Platform Summit, Hannover Messe and ProveIt!.
Mar 2015 – Present
Technical Evangelist
Nordic APIs
- Helped build one of the API industry's best-known practitioner communities through technical content and developer evangelism.
- Co-authored books on API design, security, DevOps and governance, and wrote articles, whitepapers and guides with partners including Salesforce, OWASP, OAuth, Amazon and OPA.
- Recurring speaker at the Nordic APIs Platform Summit on API security, developer experience and emerging paradigms.
Mar 2024 – Mar 2025
Global Marketing and Events Manager
thatgamecompany
- Directed worldwide marketing for Sky: Children of the Light, leading multi-region user acquisition and retention campaigns.
- Led external marketing and partner enablement for TGC's real-time ML Trust and Safety moderation platform.
- Led a large cross-functional team to produce SkyFest, a hybrid event spanning China, Japan, the US and South Korea.
Apr 2022 – Mar 2024
Director of Programming
Mischief Management
- Led the post-pandemic revival of LeakyCon and BroadwayCon, using AI/ML-augmented marketing automation and consumer segmentation.
- Secured talent and brand partnerships covered by The New York Times, Variety, People Magazine and CBS.
Feb 2019 – Dec 2021
Director of Community Development · previously Director of Asian Media
Fandom
- Led the rollout of the Unified Community Platform, a MediaWiki-based system serving hundreds of thousands of wikis.
- Rewrote legacy Java, Scala and Kotlin services, architected the FanDNA data lake and built a Python compliance system for COPPA, CPPA and GDPR.
- Founded and scaled the Anime/Asian Media vertical, with partners including Nintendo, Viz Media and Shueisha.
- Built and directed a team spanning technical evangelism, product marketing and platform enablement.
May 2013 – Feb 2019
Partnership Analyst · previously Senior Content Manager
Amazon
- Ran a B2C marketing portfolio with Warner Bros., Apple, Disney and Sony, and co-developed the Twitch Rivals eSports brand.
- Managed a large content portfolio and grew its contributor community.
- Built behavioral segmentation tools in Python and PHP to optimize marketing spend.
Testimonials
What colleagues say
From LinkedIn recommendations.
As a manager, Kristopher is an excellent team leader and mentor who cared for all members of his team… He communicates clearly and encourages his reports to work to their best performance. Any company would benefit from having Kristopher in their organisation.
His deep experience in event management, strong leadership skills, and ability to handle operations seamlessly made him an invaluable team member. He always stayed calm under pressure, made quick and effective decisions, and ensured every aspect of the event ran smoothly.
Kristopher Sandoval is a fantastic leader and an even better person. He's able to effectively organize a group of people in high-pressure environments while still remaining approachable.
Kristopher has been an excellent leader and mentor. He is innovative, creative, and knowledgeable in a wide range of topics, and above all, he values the input of others to achieve the best possible outcome in his projects.
Ventures
Founding and advisory
Companies I've started, and organizations I support.
Aug 2024 – Present
Founder and Head of Operations
DeveloperFirst.io
- Built a boutique DevRel consultancy serving WSO2, PuppyGraph, StackHawk, SingleStore, Moesif and Snyk, running activations at events like GenAI Week and GDC.
- Engineered Pepper, an agentic DevRel platform in JavaScript, Python, C++ and Go that unified documentation, reporting, partner data and tooling.
Jan 2017 – Present
Founder
wriot!
- Consultancy helping biomedical and software companies scale through product-led growth and go-to-market strategy, advising executives and investors on API ecosystems and developer experience.
Jun 2022 – Present
Advisor
The Hope Gain Network
- Supporting a mission to connect people living with mental health challenges to remote employment, advising on fundraising, grant writing and organizational development.
Toolkit
Skills
What I bring to a team.
Developer relations & marketing
Technical
Leadership
Education
Education & certifications
M.S., Marketing (Digital Marketing)
Western Governors University · 2026 – 2027, in progress
Master of Business Administration
Western Governors University · 2019 – 2020
B.S., Information Technology
Western Governors University · 2019 – 2020
A.A.S., IT Network Administration
MTI College, Sacramento · 2011 – 2013 · CompTIA A+, Network+, Security+, LPI Linux
Building a developer program?
I’m always happy to talk developer relations, community and go-to-market.