Kristopher Sandoval
San Francisco, California | linkedin.com/krsando | github.com/KristopherLeads | kristophermsandoval.com
Kristopher Sandoval is a Developer Relations Advocate and marketing expert with more than a decade of experience building developer communities across API, IoT, and AI ecosystems. Creator of content reaching 1M+ developers monthly, with a track record of turning community engagement into real pipeline, doubling yearly ARR at FlowFuse and generating 9-figure ARR at thatgamecompany.
EXPERIENCE
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Dates: October 2025 – Present
As Developer Relations Advocate at FlowFuse, I built and scaled the developer audience and sales motion from the ground up — growing to 1M+ monthly views and 30K+ watch hours through technical content on agentic development, JavaScript/Python, and sovereign data architectures. I owned DevRel-attributed ARR end-to-end, scaling it from $25K to $158K+ monthly and driving $575K+ in new business. I led the developer launch of FlowFuse Expert and Industrial AI MCP integrations, reaching 362.1M tokens across 102K+ API requests, and represented the company at international conferences including Nordic APIs Platform Summit, Hannover Messe, and ProveIt!.
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Dates: March 2015 – Present
As Technical Evangelist at Nordic APIs, I've spent 10+ years building one of the API industry's most recognized practitioner communities, growing it to 500K+ monthly visitors through technical content and developer evangelism. I've co-authored 12 books covering API design, security, DevOps, and governance, and written 500+ articles, whitepapers, and guides on topics ranging from LLM integration to open-source governance — in partnership with organizations like Salesforce, OWASP, OAuth, Amazon, and OPA. I'm also a recurring speaker at the Nordic APIs Platform Summit, presenting on API security, developer experience, and emerging paradigms to international audiences.
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Dates: March 2024 – March 2025
As Global Marketing and Events Manager at thatgamecompany, I directed worldwide marketing for Sky: Children of the Light across a 1.3M+ player base, leading multi-region user acquisition and retention campaigns that contributed to $128M ARR and an +89 NPS. I led external marketing and partner enablement for TGC's Trust and Safety program — a real-time, context-aware ML moderation platform — and managed a 170-person cross-functional team to produce SkyFest, an industry-first hybrid event spanning digital streaming, in-game content, and international activations across China, Japan, the US, and South Korea, generating 236M+ unique media views.
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Dates: April 2022 – March 2024
As Director of Programming at Mischief Management, I led the post-pandemic revival of LeakyCon and BroadwayCon, using AI/ML-augmented marketing automation and consumer segmentation to grow ticket sales 56% YoY and drive $10M+ in additional ARR. I also secured flagship talent and brand partnerships that earned national media coverage in The New York Times, Variety, People Magazine, and CBS.
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Dates: February 2019 – January 2021 / January 2021 – December 2021
At Fandom, I held two successive director roles. As Director of Asian Media, I founded and scaled the company's Anime/Asian Media vertical from the ground up — building a 20-person team, growing the unit to 150M+ users, and executing a $145M+ partnership portfolio with Nintendo, Viz Media, and Shueisha across international events like Tokyo Game Show, ComiKet, and Jump Festa. I also co-launched the Fandomatic platform with DanAds, delivering custom developer solutions including live translation, audio integrations, and web-based manga experiences.
Promoted to Director of Community Development, I then led the rollout of the Unified Community Platform — a MediaWiki-based system serving 249M users, 639M monthly sessions, and 2.4B monthly pageviews across hundreds of thousands of wikis. I drove backend quality initiatives across Fandom's AWS stack, rewrote legacy Java, Scala, and Kotlin services, architected the FanDNA data lake, and built a Python-based compliance system covering COPPA, CPPA, and GDPR. I also built and directed a 32-person team spanning technical evangelism, product marketing, and platform enablement.
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Dates: May 2013 – February 2019
At Amazon, I held two roles over nearly six years. As Senior Content Manager, I managed a $69M+ portfolio across 1,500+ properties, growing the contributor base to 1.3M+ across 6.2M articles and building Python-powered market segmentation tools to drive activation in emerging content verticals.
Transitioning to Partnership Analyst, I executed a $40M+ B2C marketing portfolio with partners including Warner Bros., Apple, Disney, and Sony, and co-developed Twitch Rivals — an eSports brand that generated $18M+ ARR through sponsorships and IP tie-ins. I also built behavioral segmentation tools in Python and PHP that optimized marketing spend by 25%.
FOUNDING AND ADVISORY EXPERIENCE
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Dates: August 2024 – Present
As Founder and Head of Operations at DeveloperFirst.io, I built a boutique Developer Relations consultancy serving companies including WSO2, PuppyGraph, StackHawk, SingleStore, Moesif, and Snyk — delivering technical content, live demos, community programs, and developer marketing across API security, AI-integrated DevOps pipelines, and open-source ecosystems. I built and led a 24-person team executing activations from hackathons to trade booths at events like GenAI Week and GDC. I also engineered Pepper, an agentic DevRel platform in JavaScript, Python, C++, and Go that unified internal documentation, marketing reports, external APIs, partner data lakes, and integrations with Asana, GitHub, and Ahrefs into a single marketing intelligence system — driving +419% organic user growth, +87% developer engagement lift, 63% faster lead response, and +147% MQL-to-SQL conversion.
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Dates: January 2017 – Present
As Founder of wriot!, I built a consultancy helping biomedical and software companies scale through product-led growth and go-to-market strategy. I advised executives and investors on API ecosystems, developer experience,
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Dates: June 2022 – Present
As an Advisor at The Hope Gain Center, I support the organization's mission of connecting people living with mental health challenges to remote employment opportunities, advising on fundraising, grant writing, and organizational development.
EDUCATION
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Dates: 2026 – 2027
Location: Western Governors University, Millcreek, Utah
Currently pursuing a Master of Science in Marketing with a focus on Digital Marketing at Western Governors University (Millcreek, Utah), acquiring advanced expertise in data-driven marketing strategies, brand management, and consumer behavior analysis. Developing specialized skills in digital campaign optimization, search engine marketing, social media analytics, and multi-channel content strategy. Engaging in rigorous coursework focused on leveraging modern marketing technologies to track performance metrics, enhance brand positioning, and execute high-impact digital initiatives that drive measurable corporate growth.
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Dates: 2019 – 2020
Location: Western Governors University, Millcreek, Utah
Earned a Master of Business Administration (MBA) from Western Governors University (Millcreek, Utah), developing advanced competencies in strategic leadership, corporate finance, and data-driven decision-making. Executed comprehensive business strategy analyses and financial modeling projects designed to optimize organizational performance and manage market risk. Cultivated high-level expertise in global economics, operations management, and ethical leadership frameworks, ensuring total readiness to drive sustainable business growth and lead cross-functional teams within dynamic corporate environments.
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Dates: 2019 – 2020
Location: Western Governors University, Millcreek, Utah
Earned a Bachelor of Science in Information Technology from Western Governors University (Millcreek, Utah), establishing a comprehensive foundation in enterprise technology infrastructure. Mastered key technical competencies across multiple disciplines, including network configuration, systems security, scripting and programming, and data management. Developed practical expertise by provisioning secure systems, troubleshooting complex hardware and software architectures, and implementing Python automation frameworks. Completed robust, hands-on coursework and applied methodologies that aligned with major industry benchmarks, including CompTIA, AWS, and ITIL standards, ensuring readiness to manage and secure modern corporate IT environments.
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Dates: 2011 – 2013
Location: MTI College of Business and Technology, Sacramento, California
Earned an Associates Degree in Information Technology from MTI College of Business and Technology (Sacramento, California), which provided comprehensive technical training in network infrastructure, cloud architecture, and cybersecurity. The program blended traditional network administration—including LAN configuration, hardware troubleshooting, and protocol implementation—with advanced training in deploying and securing scalable cloud solutions and edge appliances. Hands-on coursework aligned directly with and resulted in major industry certification, including CompTIA A+, Network+, Security+, and LPI Linux Foundation certifications.