Fandom’s UCP
Following a high-profile merger between Gamepedia and Fandom, the need to modernize the Fandom product offering - and to evangelize the new united brand - was urgent. Gamepedia’s user base was distruting of Fandom’s corporate background, and Fandom users were largely suspicious of any major platform improvements.
The Unified Community Platform and its associated projects were launched to respond to this issue. Firstly, I overhauled the product marketing approach for the community product, focusing on the value of UGC and the passionate ownership that users felt over this content. The idea was to frame Fandom’s UCP as a return to form for the user, granting them more features, more control, and ultimately a better user experience. While this product marketing overhaul was happening, I also launched two projects - the Platform Quality Enhancement Initiative (PQEI), and the COPPA/GDPR/CCPA Compliance Project, to bring the Fandom platform into regulatory compliance.
Between the major quality improvements of the PQEI project, restored user privacy and trust resulting from regulatory efforts, and improvements to the UCP platform following user feedback, the UCP was officially launched to great success.
The result? 2.4B monthly pageviews, growth to 249M users and 639M sessions, and $190M+ ARR.
The Fandom UCP was the first major update to Fandom in over a decade, bringing our product into the modern era with a better backend and more usable frontend.
A new live frontend was developed to enable dynamic ad integrations, highlight product features, and support mobile-first usage.
A new user profile offered greater customization and personality across the Fandom user experience.
The UCP would ultimately update the backend as well as its internal endpoints, allowing for new product features such as live maps.